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Keep -- in Mind

Up-Cycling laboratory

project year
2011

Client
for L'eleganza della Tartaruga project

Throw away items that we though were unnecessary, was just a misjudgment. "Keep in Mind" is a project created to show how with a few tools and little knowledge but with some patience and some style tips people can create "real" objects from stuff who thought was annoying and not more useful. On the pretext of Up-cycling laboratory Mauro Amoruso design Studio makes consumers participate in the design of products by making them co-designers, through a form of participatory design by handmade activity and brainstorming process. By reusing stuff and with our support this persons improve themselves the usability and the impact of consumer products in everyday life.